Hi! I'm Muhammad.

Credentials

BComm Marketing

Concordia University

PMP® Certified

Project Management Inst.

Power BI Data Analyst Associate

Microsoft Certified | 2024

I love solving problems.

My path hasn't been straight. While many start with a corporate career, I started by knocking on doors. I convinced business owners to trust me with their marketing, and to my own amazement, it worked. So... I learned relationship building the hard way, without a safety net.

Eventually, that curiosity led me to Dialectica, where I had the opportunity to support the world's top strategy firms (like BCG and Bain) on M&A deals ranging from $5M to over $1B.

For me, the drive is the same whether I'm helping a founder scale a startup or working with BCG on M&A for a billion-dollar acquisition. I love looking past the surface level, finding the actual problem, and solving it.

You can check out my Case Studies below to see how I think.

I love meeting new people, feel free to book a chat.

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Portfolio

Companies Served

$50M–$1B+

In Deals Supported

Projects Delivered

Companies I've worked with

Dialectica

BCG

Bain

Ommaty

Kayan

Case Studies

Click to expand

Strategy / M&A

Dialectica: The HVAC Problem

How we found data that didn't exist for a stalled M&A deal.

The Problem

Boston Consulting Group (BCG) was stalled on a crucial M&A due diligence milestone because the target companies ("Mom & Pop" HVAC shops) had no digital footprint. We scraped LinkedIn, bought lists, and cold-called, but found nothing. The deal was at risk of dying.

The Pivot

I looked at the value chain and asked: "If they aren't on LinkedIn, who do they talk to?"

I called one customer who said, "My plumber referred him." That was the key. We stopped the brute-force search and targeted local plumbers to get referrals.

The Result

/ Broke the bottleneck within 24 hours.
/ Delivered critical diligence data to save the deal.
/ Lesson: Diagnose the system, don't just execute parameters.

Operations / AI

The Efficiency Problem

How servant leadership and AI doubled my team's project velocity.

The Problem

As a newly promoted Project Manager, my team was buried in "grunt work" and burnout. Project velocity was hitting a ceiling due to administrative friction.

The Pivot: From "Me" to "We"

I focused on upgrading the team's infrastructure. I had been quietly testing AI tools saving me 50% of my time. I refined these scripts into a user-friendly workflow and demonstrated the value rather than mandating it.

The Result

We broke the efficiency ceiling and the project turnaround time doubled.

/ Praise from the client for rapid delivery.
/ Reduced team burnout through friction reduction.

Growth Strategy

Ommaty

We were bleeding cash trying to buy users who didn't stay. Then, we dropped CAC by 95%!

The Problem

We were shouting into the void, assuming paid ads would work. Clicks were expensive, users didn't stick, and the budget was bleeding out. Data showed Boomers found tech too hard and Millennials didn't need us.

The Pivot: The "Zero-Cost" Strategy

We went all-in on Gen Z (students looking for connection). I negotiated partnerships with Muslim Student Associations at three major universities. We provided the platform, they gave us access. Cost: $0.

The Result

/ Marketing budget slashed to near zero.
/ Grew from 50 to 1,000+ verified users in a month.
/ High retention because we targeted the right human need.

Revenue Operations

Sweet Nutrition

The client thought the design was broken. Turns out, it was invisible.

The Problem

The CEO had a theory that the design was ugly, causing a 0% conversion rate. I plugged in the analytics and saw the truth... The traffic was zero. The social followers weren't clicking. You can't convert traffic you don't have.

The Pivot: Pipeline over Paint

1. Get off WordPress: Migrated to Shopify for speed and data.
2. Buy the Traffic: Built a Facebook Ads funnel ($7k/mo) targeting keto-specific behaviors.

The Result

/ 0% -> Healthy Conversion Rate.
/ The 0% curse broke immediately once we pointed the right traffic to a fast site.
/ Lesson: Clients often want to fix the paint when the engine is missing.

Operational Strategy

Kayan Restaurants

Turning a generic investment into a near 5-star local favorite.

The Problem

The owners were engineers who approached food like a math problem. They were obsessed with acquisition (first customer) but ignored retention.

The Pivot: The Retention Loop

I convinced them that "Acquisition gets you a sale. Retention gets you a business." We focused on "boots on the ground" marketing and optimized service touchpoints to give locals a reason to claim the place.

The Result

/ Social Proof: 4.4 Stars on Google with thousands of satisfied customers.
/ Expansion plans currently in talks.
/ Note: This referral came from the Ommaty founder, proving the power of relationships.